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Privacy Policy

This Privacy Policy applies to the website, http://www.cambridgeside.com/, owned and/or operated by CambridgeSide Partners LLC or one of its affiliates (“Shopping Center“) and to any Services, such as (i) WiFi, or (ii) from time to time, access to certain features and functionality through an app, are provided by Shopping Center. Definitions for defined terms are located at the end of this Policy.

We know that your privacy is important to you, and we work hard to earn and keep your trust. We have created this Privacy Policy to let you know what information, including Personal Information, we collect when you use any of our Services, how we use and share the information we collect, and how we protect your privacy.

If you have any questions about this Policy or our privacy practices, please contact us using the following information:


100 CambridgeSide Place

Cambridge, MA 02141


Table Of Contents

Effective Date

Last updated: September 18, 2017

Your Consent

Please take a few minutes to review this Policy before using any of the Services. By using any of the Services you are consenting to the collection, use, and disclosure of your information, including your Personal Information, as set forth in this Policy. If you do not agree to be bound by this Policy, you may not access or use any of the Services.

This Policy is Part of Our Terms of Use

This Policy is part of the Terms of Use that govern your use of this Site. A link to our Terms of Use is provided at the bottom of each page of this Site.

These WIFI Terms of Use govern your use of the wireless internet connectivity service (“Service“) provided at CambridgeSide by CambridgeSide Partners LLC or one of its affiliates (“Shopping Center“). The Service is provided free of charge.

By providing your email information and clicking “accept“ on the service sign-up page, you represent that:

  • 1. You have read, understand and agree to these terms and the privacy policy; and
  • 2. You are at least 18 years of age.

If you are not at least 18 years of age, you are not authorized to use the service.

If you do not want us, our service providers, and advertisers to collect or use any information regarding you or your internet usage, do not use our wifi service.

You will be asked to register and agree to the then current Terms the first time you access the Service and again after expiration of 30 days from each date you register. To access the Service, you must “Accept“ our Terms each time you register for the Service.

Service and Internet Availability

Service locations may not be available in all areas of the Shopping Center. Service coverage, speeds, availability by location and quality may vary. Service is subject to unavailability, including emergencies, third party service failures, transmission, equipment or network problems or limitations, interference, signal strength, and maintenance and repair. Shopping Center is not responsible for data, messages or pages lost, not delivered, delayed or misdirected for any reason or damage to your device from using the Service. Shopping Center may impose usage or Service limits, suspend Service, or block certain kinds of usage in its sole discretion for any or no reason. Shopping Center may interrupt, refuse, or terminate your use of the Service at any time for any or no reason.

The privacy of your communications and use of the Service cannot be guaranteed. We are not liable to you or any other party for any lack of privacy you experience while using the Service. You agree that Shopping Center is not liable for any action or inaction with respect to any content accessible through the Service.

Shopping Center does not screen or restrict access to any content accessible through the Service and does not screen or restrict communications between parties via the Service, but we reserve the right to do so. Shopping Center has the right but not the obligation to monitor, intercept and disclose any transmissions over or using our facilities and to provide account or use records and related information under certain circumstances (for example, in response to lawful process, orders, subpoenas, or warrants, or other information, in good faith reliance on legal process, if required by law or to protect our rights, business, network, customers or property). You agree that Shopping Center may disclose your communications and activities using the Service in response to lawful requests by governmental authorities, including Patriot Act requests, and judicial orders. We may remove, block, filter or restrict by any means materials that, in our sole discretion, may be illegal, may subject Shopping Center to liability or may violate law or these Terms. You bear all risk and consequences for (1) the accuracy, completeness, reliability and/or usefulness of any content accessed through the Service and (2) all communications that you send or receive via the Service.

Your Responsibilities

You must connect to the Service through your own device and comply with all local, state, federal and international laws and regulations. You agree not to resell or attempt to resell any aspect of the Service.

You agree not to transmit any material (by uploading, posting, email or otherwise) that (1) is unlawful, threatening, abusive, harassing, tortious, defamatory, obscene, libelous, invasive of another"s privacy, hateful or racially, ethnically or otherwise objectionable; (2) you do not have a right to make available (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under non disclosure agreements); (3) infringes any intellectual property or other proprietary rights of any party; (4) is unsolicited or unauthorized advertising, promotional materials, “junk mail,“ “spam,“ “chain letters,“ “pyramid schemes“ or any other form of solicitation; or (5) contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment. Further, you agree not to: (a) harm, or attempt to harm, minors in any way; (b) impersonate any person or entity or falsely state or otherwise misrepresent your affiliation with a person or entity; forge headers or otherwise manipulate identifiers in order to disguise the origin of any material transmitted through the Service; (c) interfere with or disrupt the Service or servers or networks connected to the Service, or disobey any requirements, procedures, policies or regulations of networks connected to the Service; (d) “stalk“ or otherwise harass another; or collect or store, or attempt to collect or store, personal data about third parties without their knowledge or consent; or (e) use the Service for high volume data transfers, especially sustained high volume data transfers, hosting a web server, IRC server, or any other server.


Shopping Center may, at its sole discretion, modify these Terms at any time. By continuing to use the Service after such postings, you agree to all such modifications.


You shall defend, indemnify and hold Shopping Center and its corporate affiliates and their respective officers, directors, stockholders, employees, contractors, agents, successors and assigns harmless from and against, and shall promptly reimburse them for, any and all losses, claims, damages, settlements, costs, and liabilities of any nature whatsoever (including reasonable attorneys" fees) to which any of them may become subject arising out of, based upon, as a result of, or in any way connected with, your use of the Service or any breach of these Terms and Conditions. Shopping Center may participate in the defense of any claim or action at your expense and any negotiations for settlement. Shopping Center reserves the right, on notice to you, to assume exclusive defense and control of any claim or action subject to indemnification by you, without relieving you of your indemnification obligations hereunder.

No Warranty

Your access to and use of the service is at your sole risk. you are entirely liable for your activities. to the maximum extent allowed by law, the service is provided on an “as is“ and “as available“ basis, without warranties of any kind. shopping center does not warrant that the service will be uninterrupted, error-free, or free of viruses or other harmful components. shopping center makes no express or implied warranties including, but not limited to, warranties of title, non infringement, merchantability, and fitness for a particular purpose regarding any merchandise, information or service provided through shopping center, the service, or the internet generally. you expressly acknowledge that there are, and you assume all responsibility related to, security, privacy and confidentiality risks inherent in wireless communications and technology and shopping center does not make any assurances or warranties relating to such risks.

Where applicable law does not allow the exclusion of implied warranties, some of the foregoing exclusions may not apply to you. In such an event, the disclaimers and exclusions set forth above will not apply to the extent prohibited by law.

Limitation of Liability

Shopping center shall not be liable under any legal theory for any damages suffered in connection with use of the service, including but not limited to any lost profits, lost savings, or incidental, direct, or consequential damages, whether resulting from impaired or lost data, software or device failure or any other cause, by you or any other third party, even if shopping center has been advised of the possibility of such damage or loss. you hereby expressly release shopping center from any and all liability or responsibility for any damage caused, directly or indirectly, to you or any third party as a result of the service or the content available through the service including anything downloaded or accessed. shopping center is not responsible for any damage to your device or other hardware, software, or other property resulting in any way from your use of the service. if you are a california resident, you waive california civil code §1542, which says: a general release does not extend to claims which the creditor does not know or suspect to exist in his or her favor at the time of executing the release, which if known by him or her must have materially affected his settlement with the debtor.

To the extent permitted by law, our aggregate liability arising out of or in connection with this agreement will not exceed $100. you acknowledge that without the limitations contained herein, shopping center would not be able to provide the service.

Some jurisdictions do not allow the limitation of incidental, consequential or other damages. In such an event, the limitations set forth above will not apply to the extent prohibited by law.

Governing Law And Forum

Your use of the Service, these Terms, and all disputes relating to the Service, are governed by and construed in accordance with the laws of the Commonwealth of Massachusetts without regard to its conflict of laws rules. You irrevocably consent and submit to the exclusive jurisdiction and venue of the State or Federal Courts located in Suffolk County, Commonwealth of Massachusetts. You waive and agree not to assert that you are not subject to the jurisdiction of the above-named courts or that any proceeding brought outside of the above-named courts is an inconvenient forum or that venue of any such dispute is improper. If we do not enforce our rights under any of the provisions herein, we may still require strict compliance in the future. Any claim under these Terms of Use must be brought within one (1) year after the cause of action arises, or such claim or cause of action is barred.

We each agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated or representative action. if for any reason a claim proceeds in court, we each waive any right to a jury trial.

Privacy Notices

This Policy may be supplemented from time to time by individual “privacy notices“ applicable to certain sub-pages of the Site or to our other Services. These Privacy Notices will be posted where applicable and provide a level of detail that we cannot provide in this more general description of our privacy practices. For example, certain pages of this Site may contain Privacy Notices providing details about the information we collect on those pages, why we need that information, and choices you may have about the ways we use that information.

Types of Information We Collect

Information You Manually Provide. Shopping Center collects the information you manually provide when you use any of the Services. For example, we collect the information you submit when you register with this Site, register for use of our WiFi, participate in a contest, sign up for our newsletters, comment on a news item, or contact us with questions. Some of the information you manually provide may be Personal Information, such as your name and contact information.

Information From Third-Party Social Media Platforms. You may be able to register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter). By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform. We treat that information as we do any other information you give to us when you register, log on, or enhance your profile.

Information Sent to Us by Your Web Browser. We collect information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the identity of your Internet service provider, the name and version of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit. The information we receive may depend on your browser or device settings.

The information we receive from your web browser and/or device is not, in and of itself, personally identifiable. Generally, we use this information in the aggregate to help us improve our Services and make it more compatible with the technology used by our visitors. However, we may combine it with other information in an attempt to identify you or we may combine it with information that does identify you. We may also review our server logs for security purposes-for example, to detect intrusions into our network-and we might share our server logs, which contain users" IP addresses, with the appropriate investigative authorities who could use that information to trace and identify you.

Information Collected by Cookies and Other Technologies. We use “cookies“ and other technologies to collect information and support certain features of our Services. For example, we may use these technologies to:

  • collect information about the ways visitors use our Services-which pages they visit, which links they use, and how long they stay on each page;
  • support the features and functionality of our Services-for example, to save you the trouble of re-entering information already in our database or to prompt the settings you established on previous visits; and
  • personalize your experience when you use our Services; and
  • improve our marketing efforts, including through use of targeted advertising.

The information we collect using cookies and similar technologies is not, in and of itself, personally identifiable, but we may link it to personal information that you provide. You may be able to block our cookies and other technologies using settings on your browser or mobile device, such as you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you use our Services, you may be unable to use all of the functionality of our Services if your browser or device rejects our cookies.

Your Location. Using GPS technology, we may also collect precise, real-time location information from your mobile device and use that information to deliver tailored content through any of our Services. For example, if we recognize that you are near a particular shopping center, we may send a message to your mobile device letting you know about a sale taking place at that shopping center. We may also share information about your location with your friends and other contacts, to the extent you interact with them using the social networking tools available through our Services. Assuming you have not blocked our collection of location information from your mobile device, our mobile Site or App may collect such information even if you are not logged into it.

Your mobile device may allow you to adjust your settings so that location information is not available to any mobile website or application. If you have questions about the security and privacy settings of your mobile or tablet device, please refer to instructions from your mobile service provider or the manufacturer of your device.

The information we receive from your mobile device is not personally identifiable, but we may link it to information that identifies you.

Third-Party Cookies

In addition to the cookies Shopping Center delivers through our Services, certain third parties may deliver cookies to your computer or mobile device for a variety of reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Site. To learn more about Google Analytics, click here.

Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors across nonaffiliated websites and delivering targeted advertisements either through our Services or on other websites.

You have choices about the collection of information by third parties by third parties. For example, if you don"t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on by clicking here. Please note that the Add-on does not prevent information from being sent to Shopping Center. In addition, if you would like to opt-out of having interest-based information collected during your visits to this or other sites, please click here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each participating entity may collect and use data for online behavioral advertising purposes. It may be that some of the third parties that collect interest-based information on our Site or through your mobile device do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings, mobile device settings, and deletion of cookies.

How We Use Personal Information Collected Through This Site

Generally, we use the Personal Information we collect through this Site

  • to provide the information, products and services you request;
  • to better understand your needs and interests;
  • to provide you with a personalized experience when you use our Services;
  • to provide you with effective customer service;
  • to improve the content, functionality and usability of our Services;
  • to contact you with information and notices related to your use of our Services;
  • to contact you with special offers and other information we believe will be of interest to you (in accordance with any preferences you have expressed to us);
  • to invite you to participate in surveys and provide feedback to us (in accordance with any preferences you have expressed to us);
  • to improve our products and services;
  • to improve our marketing and promotional efforts;
  • for security, credit or fraud prevention purposes; and
  • for any other purpose identified in any other agreement between you and us.

Please see below for information about the choices you have about the ways we use your Personal Information.

Your Choices

In General. We respect your right to make choices about the ways we collect, use, and disclose your information. Discussed above are choices you have about delivery of cookies to your computer through this Site. In addition, we may ask you to indicate your choices at the time and on the page where you provide your information. For example, we may give you choice about the types of email communications you receive from us and/or our business partners. Likewise, before we collect location information from your mobile device, we will ask for your affirmative consent to do so.

Email preferences. You cannot opt out of transactional emails related to your membership/registration with any of our Services. However, you can opt out of promotional emails we send you. If you wish to stop receiving promotional emails, simply select “unsubscribe“ located at the bottom of each communication.

Do Not Track Mechanisms. California law requires this Policy to address how we respond to any “Do-Not-Track ("DNT") signal“ delivered by your browser. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.

Previously Expressed Preferences. You may change previously expressed preferences regarding how we use your information. If you have registered with this Site or downloaded our mobile app, you may be able to change certain privacy preferences through your account settings. Otherwise, if at any time you wish to be taken off our mailing lists, please contact us using the information provided above. Please provide your full name, postal address, and e-mail address so that we can find you on our mailing lists. Once we have the information we need, we will remove you from our mailing lists as you have requested. Please give us a reasonable amount of time to honor your request.

How to Access, Update or Correct Your Personal Information

If you have registered with any of our Services or downloaded our App, you may be able to access, update, or correct your information through your account settings. Otherwise, you may need our help. If you wish to access, update, or correct your information, please contact us using the information provided above. We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law. We may ask you for additional information to verify your identity. In most cases, we will provide access and correct or delete any inaccurate information you discover. In some cases, however, we may limit or deny your request if the law permits or requires us to do so or if we are unable to verify your identify.

Steps We Take to Safeguard your Personal Information

We maintain reasonable administrative, physical, and technological measures to protect the confidentiality and security of Personal Information you submit on or through our Services. Unfortunately, no website, device, server or database is completely secure or “hacker proof.“ We therefore cannot guarantee that your Personal Information will not be disclosed, misused or lost by accident or by the unauthorized acts of others.

How We Share Your Personal Information With Others

Placewise LLC (Placewise). Placewise powers this Site and manages the Personal Information we collect through this Site. As such, Placewise helps us with our promotional efforts and conducts surveys related both to this Site and your shopping experiences at Bridgeport Village, among other activities. In addition, we allow Placewise to use your Personal Information for its own marketing purposes. In particular, Placewise operates the Placewise Network, which is a network of various shopping centers for which Placewise powers websites. Placewise may use the Personal Information you submit on or through this Site to contact you about other malls that we own.

Other Third-Party Vendors. We may share information collected through our Services with other third-party vendors who act for or on behalf of Shopping Center. These third-party vendors may need information about you to perform their functions. However, they are bound by law or contract to protect your Personal Information and, unlike Placewise, are only allowed to use the Personal Information to perform services on our behalf.

Other Users of this Site. You may be able to submit or transmit User-Generated Content (“UGC“) or Feedback on or through any of our Services. Any Personal Information contained in UGC can be read, collected, or used by others. Any Personal Information that you submit with Feedback will be subject to this Policy. In addition, we may use UGC or Feedback you submit or transmit for advertising campaigns and other promotions, without further notice or compensation to you. We may or may not use your name in connection with such use, and we may or may not seek your consent before using the content for such purposes. Therefore, you should have no expectation of privacy or control with respect to UGC or Feedback that you submit or transmit on or through any of our Services.

Third-Party Social Media Platforms. We may provide functionality through our Services that allows you to automatically post information about the actions you take on our Site or through our App to a third-party social media platform (such as Facebook or Twitter). If you choose to take advantage of this functionality, people with access to your profile on the third-party platform may be able to see the actions you have taken-for example, the items you have purchased. Thus, you should have no expectation of privacy in those actions. Further, if you choose to link your profile on any of our Services with an account on a third-party social media platform, we may share the information in your profile with that third-party platform.

Other, Carefully Selected Business Partners. From time to time, we may share your information with selected third parties for their own marketing purposes. For example, we may partner with third parties to sponsor contests or other promotions, and we may share with these third parties the information you submit to us to participate in the contest or take advantage of the promotion. Before doing so, however, we may offer you the opportunity to “opt out“ or “opt in,“ as required by applicable law.

Business Transactions. We may decide as part of our business strategy that it is advantageous for us to sell, license, or otherwise transfer some or all of the information that we have collected from and about our visitors. If we enter a transaction of this type, we will require the recipient of your Personal Information to maintain it in a manner consistent with this Policy and the privacy preferences you have expressed to us.

Business Transfers. We may decide, for strategic or other reasons, to sell, buy, merge or otherwise reorganize one or more of our businesses. A transaction of this type may involve the transfer or disclosure of Personal Information to prospective purchasers. In such cases, we will take reasonable measures to protect the Personal Information we disclose. In addition, your Personal Information may be transferred to successor organization if, for example, we transfer the ownership or operation of any of our Services to another organization or if we merge with another organization. If such a transfer occurs, the successor organization"s use of your Personal Information will still be subject to this Policy and the privacy preferences you have expressed to us.

Compliance with Laws and Protection of Our Rights and the Rights of Others. We may disclose your Personal Information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose your Personal Information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of any of our Services; to enforce or apply any of our Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.

As Described in a Privacy Notice. We reserve the right to disclose your Personal Information as described in any Privacy Notice posted through the Service at the point where you provide that information. By providing your personal information at that location you will be consenting to the disclosure of your personal information as described in that Privacy Notice.

Children Under the Age of Thirteen

We are proud of our Services and we strive to ensure that our content does not offend people of any age. However, our Services are not intended for children or minors under the age of thirteen years without the permission of a parent or guardian. If you believe that a child has submitted Personal Information on or through any of our Services without the consent and supervision of a parent or guardian, please contact us using the information provided above.

This Policy describes Shopping Center"s current policies and practices with regard to the information we collect through our Services. We may change this Policy at any time and will update the Effective Date to indicate the Policy has been revised. We encourage you to visit this page frequently.

We are continually improving and adding to the features and functionality of our Services and the services we offer through our Services. As a result of these changes (or changes in the law), we may need to update or revise this Policy. Accordingly, we reserve the right to update or modify this Policy at any time, without prior notice, by posting the revised version of this Policy behind the link marked “Privacy Policy“, which appears at the bottom of each page of our Site, at the login page for our WiFi, and at the login or “about“ page for our App. Your continued use of any of our Services after we have posted the revised Policy constitutes your agreement to be bound by the revised Policy. If you do not agree to be bound by the revised Policy, do not continue to use any of our Services. If you do not agree to be bound by the revised Policy, we will continue to honor the terms of the Policy that were in effect when we gathered data from you.

For your convenience, whenever this Policy is changed, we will alert you by posting a notice on our home page for sixty days. We will also update the “effective date“ at the top of this page. If more than sixty days goes by between your visits to this Site, be sure you check the effective date to see if this Policy has been revised since your last visit.

You may access the current version of this Policy at any time by clicking the link marked “Privacy Policy“ at the bottom of each page of this Site, at the login page for our WiFi, or at the login or “about“ page for our App.

The term “App“ refers to any application that may be provided for download by Shopping Center from time to time, whether or not any application is available as of the Effective Date of this Policy.

The terms “CambridgeSide,“ “Shopping Center,“ we,“ “us,“ and “our“ refer to CambridgeSide Partners LLC and its affiliates and affiliated shopping centers.

The term “Content“ refers to all of the software and code comprising or used to operate this Site, and all of the text, photographs, images, illustrations, graphics, sound recordings, video and audio-video clips, and other materials available on this Site, including User-Generated Content.

The term “Feedback“ refers to the content you post on or through our Services that is specifically about how we can improve our Services and the products and services we make available through our Services.

The term “Personal Information“ refers to information that identifies you personally, alone or in combination with other information available to us. Examples of Personal Information include your name, address, and e-mail address.

The term “Policy“ refers to this online privacy policy.

The term “Services“ refers to the Site, WiFi, and App provided by Shopping Center from time to time.

References to this “Site“ refer to the website owned by CambridgeSide Partners LLC and located at http://www.cambridgeside.com/.

The term “User-Generated Content“ refers to all of the text, photographs, images, illustrations, graphics, sound recordings, video, audio-video clips, and other content that you post on or through any of our Services using the social networking tools we make available to you and that does not constitute Feedback. One way that User-Generated Content differs from other information you provide to us is that, once submitted, User-Generated Content is made available instantaneously to others. Examples of User-Generated Content include comments posted to discussion boards or beneath stories available on or through our Services.

The term “WiFi“ refers to the wireless internet connectivity service offered by Shopping Center.